How I can help

I work with B2B technology companies that need strategic marketing leadership, hands-on expertise, or both. Every engagement is tailored to where your business is today and where you need to go.

Fractional CMO

Embedded executive marketing leadership for scale-ups that need a proven CMO without the full-time commitment. I integrate with your leadership team and operate as your marketing executive — setting strategy, building teams, managing execution, and reporting to the board.

What this looks like

Full marketing strategy development and execution oversight
Team building, hiring, and performance management
Board and investor-level reporting and storytelling
Cross-functional alignment with Sales, RevOps, Product, and CS
Marketing budget planning, allocation, and ROI optimization

Best for: PE/VC-backed scale-ups, companies between seed and Series C, or businesses going through growth transitions.

Growth advisory

Strategic advisory on go-to-market, demand generation, marketing-to-revenue alignment, and scaling marketing operations. I work alongside your existing leadership to identify gaps, optimize what's working, and accelerate growth.

What this looks like

GTM strategy review and optimization
Pipeline architecture and demand generation design
LTV/CAC analysis and unit economics optimization
Market expansion and territory prioritization
Due diligence marketing assessment for investors

Best for: Founders and CEOs who want a strategic thought partner, or PE/VC firms evaluating portfolio marketing.

Marketing consulting

Deep-dive engagements on specific marketing disciplines — from SEO/AEO and marketing automation to martech stack optimization, team structure design, and channel strategy. Hands-on, practical, and output-driven.

What this looks like

SEO/AEO audit and organic growth strategy
Marketing automation and CRM architecture
Martech stack evaluation, consolidation, and optimization
Content and channel strategy development
Marketing team structure and hiring playbooks

Best for: Companies that have a marketing team but need specialist expertise to level up specific areas.

Not sure which service fits?

Let's have a conversation. I'll listen to where your business is and recommend the best way I can help — no pressure, no pitch.

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