A marketing executive who thinks like a CFO, builds like an engineer, and leads like a founder. I've spent two decades turning marketing into a measurable growth engine for cybersecurity and technology companies.
I started my career in frontline technical support for a cybersecurity product – troubleshooting, understanding customers, and learning the technology from the ground up. That technical foundation became the backbone of everything that followed.
Over the next two decades, I progressed through web operations, revenue optimization, customer acquisition and retention, and online sales management – before building the entire marketing function at Heimdal from scratch as CMO.
Today I lead a full-stack marketing team spanning demand generation, product marketing, SEO/AEO, paid search, affiliate marketing, direct marketing, marketing automation, graphical design, and web development – all focused on driving pipeline and revenue in a highly competitive cybersecurity market.
I'm deeply analytical – everything I do is anchored in ROI, LTV/CAC ratios, and revenue outcomes. I don't think of marketing as a cost centre; I build it as a revenue engine with measurable returns.
I have a strong technical background, which means I can work hands-on with complex marketing technology, data systems, and AI-powered workflows. I don't just direct strategy – I understand the systems that execute it.
I've worked with Private Equity and Venture Capital investors for over 15 years, so I speak the language of shareholder value, growth metrics, and board-level reporting. I know what PE-backed and VC-backed companies need from their marketing leaders.
Not every CMO is built the same. Here's what makes my approach different.
A Computer Science degree and deep technical fluency means I work hands-on with martech, data systems, and AI workflows – not just direct from above.
Everything anchored in LTV/CAC, ROI, and unit economics. I build marketing as a revenue engine, not a cost centre.
I've built entire marketing functions from scratch – teams, processes, tech stacks, channels – not optimized existing ones.
A rare combination. Most CMOs operate in one world. I've scaled revenue in both, bringing cross-pollinated strategies that work.
15+ years working with Private Equity and Venture Capital investors. I speak the language of shareholder value, growth metrics, and board-level reporting.
I don't just set strategy. I build and run demand gen, product marketing, SEO, paid media, web dev, design, and automation – the whole machine.
7+ markets across the UK, US, Nordics, Benelux, Middle East, and France – navigating different cultures, buying behaviours, and competitive landscapes.
I build and optimize marketing technology stacks that drive efficiency at scale. These are tools and platforms I've selected, deployed, and integrated across marketing operations.
The discipline of competitive sport, the precision of engineering, and the pressure of split-second decision-making – a unique combination that drives everything I do.
Bachelor of Engineering – Computer Systems, Networking & Telecommunications (2003–2008). A technical foundation in networking, systems, and telecommunications that became instrumental in building a marketing career grounded in deep product and technology understanding.
Won the Romanian National Volleyball Championship with Mihai Viteazul College. Competitive team sport at the highest level – building the instinct for teamwork, relentless preparation, and performing under pressure that translates directly into how I build and lead high-performance teams today.
Eight years as a football referee up to the 3rd Romanian national division, officiating 484 matches. Every game demanded instant decision-making, composure under intense scrutiny, and the authority to lead on the pitch – skills that shaped how I lead teams, navigate high-stakes situations, and make decisive calls in business.
The combination of engineering rigour, national-level competitive sport, and the pressure of refereeing hundreds of high-intensity matches created a performance mindset that runs through everything I do. It's the reason I obsess over precision, thrive in fast-paced environments, and always push for the highest standard – whether building a marketing team, scaling a revenue engine, or advising a board.
Whether you're scaling a cybersecurity startup, optimizing your GTM, or need a marketing leader – I'd love to hear what you're working on.