B2B & B2C SaaS Growth Executive

Building high‑performance marketing engines for technology scale‑ups.

I lead demand generation, product marketing, and go-to-market strategy for cybersecurity and B2B SaaS companies. 20 years of turning marketing into a measurable growth engine.

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Catalin Draghici — B2B SaaS Marketing Executive
Talent Builder
Revenue Teams
Revenue Leadership
B2B · B2C · PE · VC

Performance Marketing

Building high-performance marketing engines and teams that drive pipeline and revenue at scale.

Product Marketing

Positioning, messaging, GTM launches across complex multi-product portfolios.

SEO, AEO & Paid Media

Organic search, AI engine optimization, and paid media strategies that compound growth over time.

Marketing Operations

Automation, martech stacks, reporting, and AI-powered marketing efficiency.

Areas of expertise

What I bring to the table

I build, lead, and optimize the full spectrum of B2B marketing — from strategy through execution. These are the disciplines I drive, and the areas I can help your organization with.

Demand Generation & Pipeline

Paid search, organic, affiliates, direct marketing, webinars, events — all tied to pipeline and revenue outcomes.

Product & Portfolio Marketing

Positioning, competitive analysis, launch strategy, and go-to-market playbooks for multi-product platforms.

SEO, AEO & Content Strategy

Search engine optimization, AI engine optimization, and content programs that drive organic pipeline at scale.

Marketing Automation & Martech

Building and optimizing technology stacks — CRM, MAP, enrichment, analytics, and AI-powered workflows.

Web Design & Development

Conversion-optimized websites, UX strategy, CRO programs, and landing page frameworks.

Graphical Design & Brand

Brand identity, visual systems, creative direction, and design team leadership.

Revenue Operations & Analytics

LTV/CAC optimization, attribution modeling, funnel analytics, and board-level marketing reporting.

Team Building & Leadership

Hiring, developing, and leading high-performance marketing teams from scratch — even without enterprise budgets.

Track record

The journey

Two decades building and scaling marketing and revenue engines in cybersecurity — across B2B and B2C, from frontline support to the C-suite.

01
2020 — Present
Chief Marketing Officer
Heimdal Security
Leading global marketing strategy and execution across demand generation, product marketing, brand, web, content, paid, organic, channel marketing, and marketing operations. Built the full marketing function from scratch and scaled it into a PE-grade revenue engine serving mid-market and enterprise customers globally.
02
2018 — 2020
Director, Online Sales & Marketing
Heimdal Security
Built the digital acquisition and revenue generation engine during the company's pivotal early growth phase. Laid the foundation for the full marketing organisation, established the B2B go-to-market engine, and supported the Marlin Equity Partners acquisition.
03
2012 — 2018
Sr Group Manager, Online Acquisition & Retention
BullGuard
Led online customer acquisition and retention for a European consumer cybersecurity company. Managed multi-million-euro revenue across e-commerce, lifecycle marketing, paid media, CRO, and customer retention programmes. First experience building and leading full performance marketing teams.
04
2007 — 2012
Revenue Optimization & Web Operations
BullGuard
Started in frontline technical support — troubleshooting, understanding customers, learning the technology from the ground up. Progressed through web operations and revenue optimization, building the product knowledge, customer empathy, and technical fluency that became foundational to everything that followed.

Want to explore working together?

Whether you need a fractional CMO, strategic marketing advisory, or hands-on consulting — I'd love to hear what you're working on.

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